Guiding You Through the Insurance M&A Maze

Currently in its 90th year of operation, PMA provides commercial and personal lines customers risk management solutions.

“EMG retained MidCap to identify a qualified buyer with the ideal cultural fit while maximizing enterprise value,” said Douglas Hendrickson, Partner at MidCap, who led the deal team along with MidCap Vice Presidents Brandon Bisack and Michael Gorlick, and Analyst Gabriella Walker. “The ideal buyer had to respect EMG’s entrepreneurial vision to operate independently and retain its full staff while availing itself of the advanced technological resources and elevated marketing opportunities an acquisition could provide. SMS checked all the boxes.”

SMS represents top Medicare Supplement, Medicare Advantage, annuity, life, long-term care, and travel insurance in all 50 states. The firm was founded in 1982 and joined parent firm Alliant Insurance Services in 2020.

The leading national BGA to benefit from well-established insurance platform’s proprietary technology, marketing capabilities, and top carrier solutions. EMG, founded in 1972 as a Texas-based brokerage firm, assists financial advisors in navigating the insurance marketplace by locating the right products for their clients.

The BGA supports a national network of more than 3,000 agents across all 50 states. The Company offers life insurance plans, critical illness, long-term care, disability, travel, dental insurance as well as annuities, group benefits, life settlements and Affordable Care Act (ACA) plans. SMS represents top Medicare Supplement, Medicare Advantage, annuity, life, long-term care, and travel insurance in all 50 states. The firm was founded in 1982 and joined parent firm Alliant Insurance Services in 2020.

Senior Market Sales® (SMS), one of the industry’s premier insurance marketing organizations (IMOs), has acquired EMG Insurance Brokerage, one of the oldest and most well-respected IMOs in the country. SMS President Jim Summers touted the new partnership as a major win for SMS and parent company Alliant Insurance Services as they build a network of companies that work together to grow, spark industry innovation and impact advisors’ and their clients’ lives.

“EMG joins a network of acquired partners who celebrate individual entrepreneurship while fostering collaboration — that’s a unique and exciting culture,” Summers said. “At a time of rapid consolidation in our industry, we’re not just expanding to get bigger. We’re carefully selecting strategic partners who can help us achieve our vision of building the premier health and wealth distribution network in the industry.”