Article 11: Valuation Pitfalls: Common Mistakes OB/GYN Owners Make When Selling Their Practice

By: The MidCap Healthcare Team

The Cost of Avoidable Mistakes: Healthcare M&A transactions are complex, high-stakes, and often once-in-a-career events for physician-owners. The asymmetry of experience between a practice owner making their first sale and a sophisticated PE buyer who has executed dozens of transactions poses significant risk for sellers who are not properly advised. Understanding the most common valuation mistakes and how to avoid them can make the difference of millions of dollars in final transaction value.

Mistake #1: Underestimating EBITDA Adjustments

EBITDA adjustments are new growth annualized and expenses that are legitimately excluded from normalized EBITDA because they are non-recurring, owner-specific, or above-market. Common add-backs for OB/GYN practices include above-market owner compensation, personal expenses (automobile, travel, and entertainment), one-time legal settlements, non-recurring equipment purchases, and excessive depreciation. Many practice owners fail to identify and document all legitimate add-backs, leaving meaningful value on the table. A well-prepared sell-side quality-of-earnings analysis conducted by your advisors before buyers conduct their own ensures that every legitimate add-back is identified, documented, and defended.

Mistake #2: Engaging with the First Buyer Who Calls

One of the costliest mistakes a practice owner can make is accepting an unsolicited offer without running a competitive process. PE platforms routinely make unsolicited, off-market approaches to attractive OB/GYN practices, often framing the arrangement as a partnership opportunity and emphasizing the benefits of early engagement. These approaches almost always result in pricing at or below the lower end of market value, because the buyer has no competitive pressure to bid aggressively. A structured, competitive sale process managed by an experienced healthcare investment banker reaching all relevant buyers simultaneously has been shown to achieve meaningfully higher transaction values. Numerous studies indicate practices represented by M&A advisors achieve, on average, a 25% higher multiple from buyers.

Mistake #3: Ignoring Tax Implications

The structure of a physician practice transaction has profound tax implications that can dramatically affect net proceeds. Most PE transactions are structured through a Management Services Organization (MSO) using asset purchase mechanics, which allows buyers to obtain a stepped-up tax basis on acquired assets. For sellers, asset sales are taxed differently than equity sales, and the allocation of purchase price among different asset categories (goodwill, non-compete agreements, equipment, receivables) can significantly affect the character and timing of tax recognition. Engaging a CPA with healthcare M&A transaction experience well before closing not the week before is essential for structuring the transaction to minimize the seller’s tax burden.

Mistake #4: Letting Due Diligence Surprises Derail the Deal

The most common deal-killers in physician practice transactions are due diligence surprises, issues that buyers discover during their investigation that were not disclosed or apparent in the seller’s initial presentation. Common surprises include undisclosed compliance issues (e.g., improper billing for ancillary services), outstanding malpractice claims without adequate tail coverage, and physician contract terms that create post-closing liabilities. Conducting a thorough pre-sale due diligence review, essentially a self-audit, before engaging buyers allows practice owners to identify and address these issues proactively, rather than having them surface as negative surprises that erode buyer confidence and reduce price.

Mistake #5: Undervaluing Non-Financial Terms

Sophisticated sellers understand that transaction value is not only about the headline purchase price multiple. Post-closing employment agreement terms, non-compete scope and duration, tail malpractice coverage obligations, working capital targets and true-up mechanisms, representations and warranties provisions, and rollover equity structure can each materially affect the seller’s economic outcome and post-closing professional experience. Ensuring that your legal advisor has deep healthcare M&A transaction experience, not just general corporate legal experience, is essential to negotiating deal terms that protect your interests across the full range of transaction documents.